So, you’re a business owner. You’ve worked hard to build your business and you’re thinking about selling your company. Well, you may be in for a surprise. According to a recent study conducted by the Exit Planning Institute, only 20-30% of businesses that go to market end up selling.

At our firm, we spend a lot of time talking to business leaders about the intangible assets they have at their companies – people, reputation, intellectual property and customer loyalty, to name a few. When these assets are in good working order and being properly utilized, they are the primary drivers of revenue, innovation, competitive advantage and ultimately, company value…